Snapshots of MobileCamp!

Posted by LunaWeb at 4:48 pm
May 112011

See if you’re featured in our MobileCamp reel!

Then, check out this great post from our sponsor, StiQRd, which includes photos links to presentations by Aaron Prather, John Lloyd, and Mike Hoffmeyer.

If you have any content from MobileCamp (photos, notes, and the like) that you can share, please link to them in the comments, or, better still, tweet it with the hashtag #MoCaMem to add it to our twitter search here!

Again, a huge thanks to our sponsors, our presenters, and everyone who came out! You all contributed so much, and we are so happy to have such a vibrant and knowledgeable tech community in Memphis!

Thank You!

Posted by LunaWeb at 7:28 pm
May 102011

A very hearty thank you to everyone who sponsored, attended, and assisted with MobileCampMemphis! It simply could not have happened without the support and sweat of LunaWeb and LaunchMemphis, and our sponsors.

We had an awesome Saturday, and certainly hope you did too. The brilliance of an  “unconference” is exactly what we got out of it – collaboration, discovery, and engaging with people that a formal setting would otherwise prevent. So again, thank you for imparting knowledge and spirit to our Memphis community.

Of course, we want to give a special shout out to Andrew Mager of SimpleGeo and Jon Box of Microsoft who presented and spent the day with us. Andrew opened up the morning telling us about some of his favorite sites and apps, including Cabana, “a new way to make mobile apps that don’t suck,” which is now in private beta. (If you sign up for beta and mention #mocamem in the ‘tell us about you’ field, you’ll get an invitation.) Other sites and apps included Work for Pie (also one of our sponsors!) and Hipmunk (we’ve already used it to find a flight!)

It is truly enjoyable to see Memphis evolving into a tech leader, and we always appreciate those who come to partake in what we are doing here. Keep up the good work, Memphis – we are on an exciting journey.

The pace of web 2.0, and the mobile space that it is acquiring steadily, moves so quickly that staying on top of the progressions and developments is simply impossible without a community, like you, to impart to others what you have learned and know. That said, the variety of topics presented Saturday were instrumental to everyone. If you missed out, those topics were:

  • Mobilizing Enterprise apps Using Synch and Push (Sohil Shah)
    Synch aspect of development and the Push aspect. Platform is opensource: “Open Mobster”
  • Designing for a Mobile Experience (John Lloyd / @j_lloyd)
    Patterns and Context of designing for mobile devices. View John’s slideshare presentation here.
  • The Power of Twitter in an Emergency: The Rise of #memstorm and #memflood (Aaron Prather / @amprather)
    Twitter can be a true community resource if used correct. In this presentation, two current trends in Memphis have proven that in more ways than one and even at the national level it is being noticed. Will Memphis continue to lead the way?
  • Navigating the Mobile Payment Landscape (Mike Hoffmeyer / @mhoffmeyer)
    The mobile payments scene is rapidly evolving in multiple directions. Making business decisions about how to process payments through mobile channels can be challenging and even a little overwhelming. What technologies are out there now, what is coming in the near future, and how they affect the consumer, the online commerce space, and your business.
    View Mike’s slideshare presentation here.
  • Neuro Triggers / Gamification (Dave Barger / @lalunablanca)
    It’s not just for games but also any app/site. View Dave’s slideshare presentation here.
  • Does Windows Make a Tablet Device? (Jon Box, Microsoft)
    A discussion of Win7 devices, what’s coming out in the next 90 days, and the next version of Windows.
  • What would you want to say to Microsoft employee? (Jon Box, Microsoft)
    101 Things you might say to a Microsoft employee, for real.
  • Windows Phone 7, and Why You Should Care (Jon Box, Microsoft)
    Take a look at Microsoft’s new mobile platform  and see if you could make some money with it.
  • QR Codes Best Practices (Dave Barger / @lalunablanca)
    Ins and Out of QR implementation. View Dave’s slideshare presentation here.
  • How to check into foursquare of geobased apps around the world while sitting at MobileCampMemphis. (James F. Ruffer III / @jruffer)
    This is an awareness to programmers on how to intercept and manuplate the data between the mobile device and webserver. Also, how to jailbreak an iPhone and how it is used for evil things. You can also check out Ty’s iPhone Help for info on jailbreaking – if you dare.
  • Using mobile devices to engage as well as educate – an untapped market (Jim Withey)

We are continuing to collect slideshare presentations of these topics – if you presented and have not yet sent us your presentation, please do so. We want anyone who wasn’t able to join us to see what it was all about! You can also check out #mocammem on Twitter to see tweets from the event.

 

 

Thanks again, Memphis – we enjoy doing this with you!

 

May 072011

Over the years, LunaWeb has seen lots of new technology come and go. Indeed, some new tools and technologies promise a lot, but fail to make viable, justifiable changes to business fundamentals. Which is why we spend much of our time trying and testing out new technologies, sites and online tools for you.

Our knowledge and experience allow us, after getting to know your company, brand and goals, to make solid recommendations that can impact your bottom line. Our consultative process often results in the refinement of our clients’ initial strategic vision in order to better achieve their business goals.

Social Expedition was organized to expand the conversation ‘what are the newest gadgets, and how can we make money off of them.’ The purpose is to cover the topics that impact us most, and provide a more complete picture of how Social Media can be a part of real, current life issues…to give us the tools to make a lasting, positive difference in our families, communities, and peer groups. The Social Media Expedition is an unofficial group of people interested in using, discovering, discussing, sharing and enabling Social Media in whole life applications that categorically include: family/relatives (nuclear and extended); friends; community (neighbors); consumers (business); profession; faith (religious institutions); citizens (government); and students (educational institutions).

Additionally, there is the expansive psychology around social networking that needs to be part of the conversation as well. How, as human beings, we relate, adopt, abuse and deny this media is additionally critical. Memphis is only the first chapter of what we fully intend to become a national phenomenon. In the future, we look forward to spreading this conversation to other cities, and eventually undergoing a name change to become the “Social Expedition.”

MobileCamp Trivia

Posted by LunaWeb at 10:16 pm
May 052011

Why isn’t it Saturday already?! It’s still 30-something hours away, which gives you plenty of time to buy your tickets. But those hours until the big day sure are draggin’ by, so we’re gonna make the time go a little faster with Mobile Trivia!

We’ll be throwing out some questions for y’all via our Twitter feed, the MobileCamp Facebook Event Page, and the Launch Memphis Facebook Page, so keep an eye out. The first person who responds with the correct or closest answer will get a little prize on Saturday! Here’s the necessary catch: you must be present at MobileCamp to claim your reward.

So guess early and guess often, folks! And see you Saturday!

May 052011

Work for Pie will be creating online profiles for people who build ‘stuff.’ Specifically, software developers and technical content producers will build showcases of their skills and their work. The emphasis on them, and the profiles will highlight real skill and work that they’ve actually done.

The profiles will have style. They’ll be able to customize the look of their profile by changing background images, fonts, and colors.

The profiles will have a lot of substance. They’ll have the ability to list technical skills such as programming languages and tools… feature samples of work, highlight code, or even highlight press that they or their company has received…a bio, education, recommendations, links to profiles on other sites. Work for Pie will also pull information from online communities such as Github and Stack Overflow and aggregates it to determine how a person stacks up vs. their peers. The users will be able to use that information to show potential employers how they are the best candidate to get the job done.

Official Pre-MobileCamp Guide

Posted by LunaWeb at 8:48 pm
May 042011

So we know you are totally jazzed for MobileCamp on Saturday, and so are we! But maybe you’re also not exactly sure how to get ready for the big day? Well we are here to help with your Official Pre-MobileCamp Guide!

What’s the Goal:

To bring mobile users of all levels, ages, and careers into one space to share knowledge and generate ideas.

What to Bring:

  • Your Cell Phone: As though you’d leave home without it.
  • Business Cards: You’re gonna meet a lot of people.
  • Something to Take Notes With: There will definitely be something you won’t want to forget, so be prepared to take notes with your laptop, iPad, or good old pencil and paper.
  • Favorite Apps and Tools: Whether or not you feel comfortable giving a presentation (and we hope you will!), people are always sharing tips and tricks with each other in the lobby!
  • Questions: Now’s the time to pull out all your mobile questions, however basic or advanced. That’s what MobileCamp is all about after all!
  • An Open Mind: MobileCamp, like any barcamp, is about the attitude you approach it with. Take an active role, and you’ll definitely get the most out of the day!

No Need to Bring:

  • Food/Drinks: We’ve got it covered and it’s included in the price of your ticket, friends!
  • Expertise: You’re not an expert? Totally okay! In fact, we’re hoping to have a good mix of mobile users, from super-savvy to “Well, I know how to dial.”

What to Expect:

Well, it’s up to you! We’ve got an outline schedule here, but what fills those “Session 1,” “Session 2,” etc. sections will be determined by a vote at the beginning of the day.

When people arrive, they’ll be invited to submit a presentation, which will be added to a ballot. This is also a great opportunity to suggest a Core Conversation (a roundtable discussion). At 8:10, we’ll hand out ballots, and everyone can vote on the presentations they are interested in. Then, while Andrew Mager of Simple Geo delivers the opening remarks, we’ll tally and set the schedule. There will be 3-4 presentations going on in different rooms during each session. Once you’ve got your schedule, you can pick your first presentation and start filling your brain with mobile goodies!

What You’ll Take Away:

  • New Contacts: Maybe you’ll meet a new client or business partner, or maybe just a new friend!
  • New Information: With so many different people who are utilizing mobile technology for so many different purposes, you’re sure to find a new way that mobile can help you in life or work.
  • New Stuff: Don’t forget, there are door prizes, y’all!

In the end, what you take away from MobileCamp is what you put into it. We’ve brought all the resources you need into one space, but it’s up to you to choose your path through the day. If you’re half-way through a session and it’s not focusing on what you hoped, use the Law of Two Feet and find another session. We’ve built this event to be customized by you, so you can learn what you want and have a great day with some awesome people.

 

May 042011

stiQRd is a mobile platform that helps businesses increase customer loyalty as they reward their most faithful fans. Tailored to the business’ needs, it’s easy to use and secure. stiQRd’s free mobile app stores authenticated check-ins to protect businesses from fraud and tracks demographics.

Businesses use stiQRd to reward customers without the maintenance of paper punch cards; for analytics on who their customers are; and to promote repeat business.

Apress Media LLC is a technical publisher devoted to meeting the needs of IT professionals, software developers, and programmers, with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success.

The Apress editorial and production teams work hand-in-hand with all authors to ensure that their unique voices come through in each book. Apress is committed to supporting the ever-growing programming community by taking risks on publishing books in niche and nascent technologies.

Based in New York City, Apress strives to promote innovation in publishing, boasting a global network of authors, editors, technical reviewers, and sales and marketing teams who work together to provide our readers books and electronic products of the highest quality. Since 2007, Apress has been part of Springer Science+Business Media, one of the world’s leading scientific, technical, and medical publishing houses, making it possible for a global distribution of Apress products.

May 022011

The SimpleGeo premise is, well, simple…they’ve created a platform for developers to create location-aware applications by making all kinds of data available.

The original plan was to create mobile games using augmented reality, but they soon discovered that the hardest part was that the back-end location infrastructure and services needed to support their ideas didn’t exist, so they began to build it themselves. Data gained from a person’s location is abundant, given that just about anything can be assigned a location, which makes the data even more powerful.

SimpleGeo is on a mission to make this data more accessible to web and app developers.

Andrew Mager, of SimpleGeo, will be speaking at MobileCamp Memphis.